Twelve months after launching its successful Demo Trailer campaign, award-winning brand Keylite Roof Windows (Keylite) is continuing to support merchants and target installers with its interactive Fastest Roof Window on the Road campaign in 2026.
Following a successful roadshow across the UK & Ireland in 2025, which included an impressive 48 stops at builders’ merchants nationwide, Keylite is extending the campaign to share its expertise and product knowledge with merchants and installers alike in 2026.
Hosted at builders’ merchants such as Bradfords, JT Atkinson, Chadwicks and EH Smith among others, installers were invited to discover the latest innovations in roof and window design, watch live demonstrations and get hands-on with products while meeting the Keylite expert team for practical advice.
The campaign enabled Keylite to demonstrate its award-winning features, such as the integrated expanding thermal collar and Flick-Fit brackets, as well as the sash-hinge finger spring for easier installation and the adjustable frame hinge for various roof pitches. These demonstrations gave installers a clear understanding of the performance and benefits of Keylite products.
With its Formula 1-inspired theme, the campaign reinforces the unique selling point that Keylite Roof Windows can be installed by one person in just two minutes, highlighting the speed, efficiency and ease of installation of Keylite products.
Although the 2025 demo days have concluded with the change of season, Keylite plans to relaunch the campaign in 2026 to build on its success and maintain momentum.
Ross Telford, Head of E-Commerce and Marketing at Keylite, commented: “The introduction of the Demo Trailer to Keylite’s marketing campaign has given us the opportunity to engage face-to-face with our target audience and provide expert advice to those installing our products.
“The extensive on-the-road campaign has been crucial in driving growth and enhancing customer engagement through bringing live product demonstrations directly to our customers.”
To stay up to date on where the Keylite Demo Trailer will be in 2026, follow Keylite’s LinkedIn, Facebook, Instagram, and YouTube pages.
